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The VOX award categories are divided into Campaigns, Special Events and Tactics. There are over 20 major categories to choose from. Once you register and select your category or VOX entry, you are required to include a 1,000 words summary for Campaigns and for Special Events, and a 500 words summary for Tactics that addresses the following topics: Research, Planning (including Budget), Execution and Evaluation.
In addition to the summary, supporting materials may be included to explain your entry. Supporting materials could be planning documents, research analysis, survey results, complementary materials, media clips, etc. The judges will use these supporting materials to gain a full picture of the campaign, special event or how a tactic fit into a larger PR program.
- Individual entries are evaluated on their own merits.
- Entries compared with others only when considered for Judges’ Best of Show.
- Award-winning entries demonstrate process and results, and focus on the four- step process of research, planning, implementation and evaluation.
- Proof your submission and make sure you adhere to the words limit for the summary so that points will not be deducted.
Always be open to the judges' feedback - being evaluated can be humbling, yet the submission process is well worth the effort in defining oneself as a public relations professional.
TIPS: Use the following questions to help you prepare a strong entry:
- What prompted the research?
- Was it in response to an existing problem, or does it examine a potential problem?
- What type of research did you use — primary, secondary or both? Primary research involves original research, including focus groups, interviews and surveys. Secondary research involves searching existing resources for information or data related to a particular need, strategy or goal (e.g., online computer database searches, Web-based research, library searches, industry reports and internal market analyses).
- How was the research relevant to shaping the planning process?
- How did the research help define or redefine the audience(s) or the situation?
- How did the plan correlate to the research findings?
- What was the plan in general terms?
- What were the specific, measurable objectives of the plan?
- Who were the target audiences?
- What was the overall strategy used?
- What was your budget?
- How was the plan executed and what was the outcome of the plan?
- How did the activities flow in general terms?
- What were the key tactics?
- Were there any difficulties encountered?
- If so, how were they handled?
- Were other organizations involved?
- Were nontraditional public relations tactics used, such as advertising?
- What methods of evaluation were used?
- What were your results?
- How did the results compare to the specific, measurable objectives you identified in the planning section?
- How well do the results reflect original strategy and planning?